How to Become a Marketing Coordinator and Work From Home

woman working as a virtual marketing coordinator

I never liked the question, “What do you want to be when you grow up?” There was never a straight answer for me because I had many passions. Tying me down to one thing didn’t seem fair.

I have dabbled in a few things. I even had a spark of interest for how to become a marketing coordinator. Therefore, I did some research on it. It was pretty enlightening to see what all encompasses being a marketing coordinator.

Like being a mom, a marketing coordinator doesn’t just have one job. There are many skills within that position and several shoes to fill. In addition, there is always something new to learn.

Throughout the years, there has been a shift in the profession. Many have started to offer their services as a digital marketing coordinator. In a world where nearly everything is available online, this isn’t such a bad idea.

If you are one of those people who likes creativity with a dash of analytics and you don’t mind communicating with others, you might be interested in learning how to become a marketing coordinator.

The good news is I did the research for you! Check out how you can start your business in the marketing space. Learn what skills and training you need plus projected future growth in the field.

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Marketing Coordinator Job Description and Salary

woman working as a virtual marketing coordinator
AllaSerebrina | Depositphotos

A marketing coordinator is a person who ensures that marketing strategies for any business are implemented effectively to get the client their desired results. They work within a team to make sure all areas of the larger picture of marketing are brought together and executed correctly.

You can get paid to give advice on these areas:

  • Content creation
  • Sales strategies
  • Data analysis
  • Event planning
  • Market research

For marketing coordinators, the average base pay lies around $45,000 per year. There are many variables when it comes to the salary of a marketing coordinator. Depending on where you live and how much experience you have, the salary will change.

Related: How to Get Paid to Attend Events

Marketing Coordinator Requirements and Training

Because of the many hats that can be worn as a marketing coordinator, there are some heavier requirements to become one. This is not a career that can be learned overnight or without support.

Requirements include obtaining a bachelor’s degree in marketing or a related field. While going through the coursework part of becoming a coordinator in the marketing field, it is also recommended to get involved with an internship so that you can begin gaining experience right away.

What you will learn in your degree coursework includes, but is not limited to:

  • Market research
  • Sales
  • Business management
  • Statistics
  • Finance
  • Communication
  • SEO

With coursework plus experience, a marketing coordinator can join a variety of companies. They can partner with marketing agencies as well or even maintain themselves as a virtual marketing coordinator.

Related: How to Become a Virtual Assistant

How to Become a Marketing Coordinator From Home

person training to become a marketing coordinator

There are a few different steps to consider, especially if you are interested in offering services remotely from your own business. Take a look at what it takes to get into market coordinating.

1. Get A Marketing (or Related Field) Degree

While it is possible to get a job with a high school diploma or GED, the vast majority of employers hire those with a degree. An associate’s degree might get you in the marketing door. However, to be considered more by others, you should get a bachelor’s degree or higher.

Over 65% of marketing coordinators have a bachelor’s degree and nearly 26% have their master’s degree.

The work you will complete within an undergraduate program shows employers that you understand what is required of you to fulfill your position. Additionally, undergrad coursework will give you a sample of what will be expected of you in the field and shows your versatility.

The coursework for a graduate program includes visual art, public relations, advertising, art history, consulting, photography, and more. These topics teach you how consumers respond to visuals of all sorts.

Related: How to Start a Consulting Business

2. Apply for an Internship

Many places of employment, no matter what field you are in, prefer someone who has done the job before. This makes it easier on the employer so it is not having to train someone from scratch. Therefore, it is important to get an internship to become a marketing coordinator so you can start sharpening your skills sooner.

If there are no internships available, consider a position as a marketing assistant. You will still get the experience and additional training from a professional.

Continue to grow your experience in the marketing industry. The more experience you have, the more valuable you are to companies. If you have more than two years of experience, you’re likely to get an increase in your pay as well.

Related: Get Paid to Post Ads for Companies

3. Set Yourself Apart From the Rest

Many marketing coordinators promise the same thing for companies- more money. While that is typically the end result for companies, you might also incorporate how you can continue to help them bring in that revenue on a continual basis. A longer-term strategy could include branding and building trust.

Do your research about the market and create a plan that others can get behind.

Related: How to Become an Affiliate Marketer

Where to Find Remote Marketing Coordinator Jobs

There are many places you can look to land a job in the marketing field. Some popular platforms include:

  • FlexJobs
  • Indeed
  • LinkedIn
  • ZipRecruiter
  • Glassdoor

Additionally, you can start your own business. Work as a remote marketing coordinator and set the rules on your own terms. Keep in mind, some potential clients may want to see references or testimonials from others you have worked with prior to partnering with you.

To avoid that obstacle, reach out to friends, family, or other businesses in your area and offer to perform marketing coordination services to them at highly discounted or free rates. This will allow you to build your portfolio quickly and you can get those testimonials for future clients.

You can look for clients on platforms like:

  • Facebook groups: join like-minded people inside of groups where you can advertise yourself, offer services to others, and create connections.
  • Instagram: promote your business and grow your following through engagements.
  • Twitter: Tweet helpful marketing tips to establish yourself as an expert in the field so that you can gain the trust of your followers.
  • Clubhouse: Join virtual parties and chat with others about anything and everything. Meet new people who could become your next client or might refer you to someone in need of your services.

Make yourself seen by connecting with others. Show them what you do and you could land a potential client.

Related: 30 of the Most Profitable Service Businesses to Start Now

Why Should You Become a Marketing Coordinator?

Statistics is part of the job and doesn’t sound like my cup of tea. However, there are many more reasons why a marketing coordinator job would be beneficial.

For starters, it is fun! You get the opportunity to engage with others, make sales, learn about what’s trending, and potentially become a content creator. It’s a job that keeps you busy. Therefore, the likelihood of you getting bored is slim.

Marketing coordinators have a unique opportunity to change the sales industry with innovative approaches, open concepts to explore what really speaks to consumers, and set the tone for others to follow their lead.

Additionally, the industry is projected to grow approximately 20% in the coming years, making it a more in demand position to be in.

Is a Marketing Coordinator an Entry Level Position?

The answer is yes and no. Many of the positions listed do indicate an entry level position is available for coordinators. However, they still require one to two years of experience in order to apply. This is why an internship during your undergraduate coursework is important.

However, if you become a digital marketing coordinator from your own home with your own business, then you set the terms. Testimonials could be considered in lieu of years of experience.

There are a variety of ways you can learn how to become a marketing coordinator. Choose the best way that works for you and get started quickly using this guide.

Go the traditional route of being an in-house coordinator or decide to do things on your own terms by being a virtual marketing coordinator. The path is up to you.

Related: How to Make Money as an SEO

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