As a mom of two, I know first-hand the struggle of sleep deprivation. You wake up for the 4th time in the middle of the night, sit up in a dizzy stupor, and awkwardly pat around the bed wondering where the distant cries are coming from. After about 30 seconds you realize the screams are thickening and in fact coming from the baby monitor on your bedside table. You drag yourself out of bed, bumping into each doorway, chair, and table corner as you stumble to your baby’s room.
Does this scenario sound all too familiar? Maybe you’ve finally mastered your child’s sleep schedule, and your soul hurts for the parents who are still stumbling to their baby’s side multiple times each night. Or you’re 100% ready to learn how to become a sleep consultant so that you and others like you can have the coveted sleep you need.
According to a recent survey, 7 in 10 parents lose three hours of sleep every night during their baby’s first year of life. No matter how alone a mother feels on those sleepless nights, there are so many others who are struggling just the same.
Sleep deprivation can result in several health issues like weight gain, high blood pressure, and weakened immunity among others. That being said, you can imagine how many parents are desperate and willing to do anything to get their babies to sleep.
The good news is that this real-life problem has a solution. Learn how to become a sleep consultant to help parents during the foggiest time they will face in parenthood. It is important to seek sleep consultant certification to help you become a baby sleep consultant who not only helps the parents but looks out for babies as well.
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What is a Baby Sleep Consultant?
A sleep consultant is a certified professional who helps guide families to the best sleep practices for their babies. This assists families in getting better sleep as a whole. As a sleep consultant, it is your job to educate families on safe sleep practices, wake and sleep expectations based on the baby’s age, sleep hygiene, and biological needs for sleep.
Sleep consultants are not people who focus on telling parents to let babies “cry it out.” Consultants are educators. They present multiple options and help parents determine the best method for them based on their baby’s needs.
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Does a Sleep Consultant Require a License?
Sleep consultants fall under the same category as life coaching. It is an unregulated field so technically no license or certification is required. However, it is the best practice to look into sleep consultant certification courses so that you can have the best tools and knowledge to help your clients succeed in getting better sleep.
Other Sleep Consultant Requirements and Qualifications
Sleep consultants need to have good communication skills, patience, and kindness in order to be successful. Communication with your clients and listening to their needs will help you become a successful baby sleep consultant with raving reviews from real parents.
Patience is important because you will be working with clients who are sleep-deprived and overwhelmed. This could potentially lead to snappy remarks and impatience on their end. It will be imperative to keep calm to help them through this difficult time.
Kindness is what every parent needs, especially when they feel like they are failing because their baby won’t sleep. Your reassurance and kindness will make all the difference for them as they attempt to make a change that will help them all feel better.
Sleep Consultant Salary or Pay Expectations
According to ZipRecruiter, the average annual salary for a certified baby sleep consultant is $65,338. Some salaries reported are as high as $107,500 while some are as low as $19,500.
How to Become a Certified Sleep Consultant
Becoming a sleep consultant is a great job for stay at home moms who understand the struggle of sleep deprivation. If you are interested in helping parents get more sleep so that they can live a happier, more restful life, then this is your chance to make a real difference. You can get started in this new career with these next few steps.
1. Assess Your Skills and Commitment
Before becoming a sleep consultant (only to later find out it’s not the right path for you), consider the qualifications and skills needed to succeed. Whether you offer one-on-one coaching sessions in person, over the phone, or via online chat, your communication skills are key. Once you learn the methods for helping babies sleep, you have to communicate them effectively to tired, emotional parents.
To learn if you have what it takes to become a sleep consultant, check out Jayne’s free training on the topic. She is a practicing, certified sleep consultant who learned quickly that running the business side of consulting is every bit as important as effectively communicating with parents. She can help you turn your passion for helping others into a profitable business.
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2. Enroll in a Certified Sleep Consulting Course
Being up-to-date with the latest online baby sleep consultant training will help ensure your success in both practical application and marketing/growing your business. It’s not the same as reading a $3 sleep training book and abbreviating it for tired parents. Instead, a comprehensive course will help you learn all of the sleep training methods, start your business, effectively sell your services, and ultimately connect with your clients and meet them at their comfort levels.
What is The Center for Pediatric Sleep Management?
The Center for Pediatric Sleep Management (CPSM) offers the only course (that I know of) that walks you through the entire process. With this course, you will learn everything from sleep needs and training methods to marketing your business and landing clients.
In other words, you’ll not only learn how to provide the service but also how to fill your schedule with paying clients and make more money. After you finish the course, you’ll receive a sleep consultant certification badge to display on your business website. You’ll also have access to ongoing support from the course creator and her team.
My Review of CPSM
When Jayne from the Center for Pediatric Sleep Management described her daily routine as a virtual sleep consultant, I knew instantly that I loved her method. For new clients, she offers a two-week plan that requires a phone call at the beginning and end. The rest of the communication with her clients is done via text messaging and a personalized digital sleep plan! It’s not an exact science, but it’s designed to fit into a busy schedule without tying you to the phone all day long.
In this day and age, it’s important to learn what your client wants. Since the majority of new mothers are Millennials, you can bet that they want the option of text support instead of constant phone calls. The CPSM sleep consultant certification course is designed for busy people who are looking for a more efficient way to get on board with their goals.
Jayne’s expertise in marketing and sales is reflected in her curriculum. She doesn’t just tell you that “you need to set up a business website and start booking clients,” she actually teaches you how to do it. The most difficult part of running a new home business, in my experience, is finding clients. They don’t simply rush through the floodgates the minute you exclaim that you’re certified. Marketing your business is an ongoing process that you need to learn and master in order to run a successful business.
Enroll in the Center for Pediatric Sleep Management sleep consultant certification course to begin your journey as a certified sleep consultant. This course is a comprehensive curriculum designed to support consultants through the entire process. It will teach you how to identify problems, assess needs, and develop solutions based on each client’s individual circumstances and desires.
You can read my full review of the Center for Pediatric Sleep Management to learn more.
3. Take on Practice Clients
Once you have completed the course, you can start taking on clients. This may be a bit intimidating at first so consider taking on practice clients to help you feel comfortable and confident. Reach out to friends and family who might need your services. You can offer your services at a highly discounted rate or for free to help you establish yourself before taking on higher-paying clients.
4. Request Testimonials
After working with each family, it is important to get a testimonial from them to help you with marketing your services. Testimonials are similar to reviews that you see on products before you buy anything. Many consumers will make a decision on buying something based on what someone else said about the product in a review.
Let your testimonials work for you as they can help bring clients to you without you having to go out looking for them. Display your testimonials on a website, Facebook group page, and other social media platforms for all to see.
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5. Market Your Services
There is nothing worse than having no clients after starting a new business. The truth is, people won’t know about your business unless you tell them about it. In a day and age where the internet is the prime resource for promoting a business, you can take advantage of all the connections that can come from it.
Post to social media, share your business with other businesses, collaborate with other entrepreneurs, create a website, and so on. There are endless opportunities to market your services.
Related: How to Get Paid to Sleep
Questions New Sleep Consultants Are Asking
Find out what other new sleep consultants are asking. Make sure you are getting the full picture of what to expect to become a sleep consultant.
Is it hard to become a sleep consultant?
This is a matter of opinion. Becoming a sleep consultant might be hard for one person, but easier for another. It depends on your commitment and dedication plus any other parts of your life that might need to be addressed before starting your course so you can fully invest yourself into the craft. Thankfully, the courses are online. This will save you time having to drive to a class and give you the flexibility to complete the course on your own time.
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Are sleep consultants in demand?
According to the Center for Pediatric Sleep Management, sleep consultants are in high demand. Parents have always needed help with baby sleep schedules. But it has become more apparent in recent times due to both parents having to work. Parents need sleep to be able to be productive at work. They are willing to pay sleep consultants for help.
Is it hard to find a job as a sleep consultant?
It depends on where you are advertising your services if it will be hard to find jobs. You have to be willing to step outside of your comfort zone in order to find clients. At the beginning of your business, you will likely be doing all of the footwork finding clients to work with. As your business grows, and word-of-mouth spreads, it won’t be as difficult to find clients to work with.
How long does it take to become a sleep consultant?
This will depend on the course that you take. Some courses can be completed in just a few weeks while others might take months. It will also depend on your availability to complete the lessons and materials. The amount of time it takes to become a sleep consultant can really boil down to you and how much time you dedicate to getting it done.
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Who Should Become a Sleep Consultant?
A sleep consultant should be someone who is passionate about babies, families, and education. If you don’t have an interest in any of those things, then this career will not be for you. If you are passionate about those things, then this is the perfect move for you to start a new career with many promises.
It can be intimidating to start a new career. However, if you start this on the right foot with this free training, then you will have a solid foundation to build on. Take a sleep consulting course to help you learn exactly the right way to make this a successful move for you.
Help parents now, help babies for their future, and be the difference for families worldwide who are desperate for more Zzzs in their life. Sleep consultants are life changers for families and the salary can be life changing for you.
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