Alvern is a blogger and podcaster at Success Unscrambled. She is the Mother of 2 with over 10 years of experience working for fortune 500 companies in the software space. She has a keen interest in empowering women to leverage technology to their advantage. Alvern encourages women daily to get onboard and tell the world of their awesome and valuable talents.
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Alvern, a blogger and podcaster at Success Unscrambled, shares exactly how to research competition to find low competition keywords and high traffic generating topics.
Never in a million years would I have thought that DIY bloggers would be raking in so much traffic.
I started this project a few months ago because I was curious and I also have a keen interest in solving the eternal traffic problem for many business owners and bloggers.
In nearly every blogging Facebook group, on a daily basis, there is someone posting about the challenges around generating traffic to their website.
Several proven online courses and ebooks about increasing blog traffic are published.
A single day does not pass without seeing a testimonial from someone who manages to crack the traffic code in fewer than 3-6 months.
So, what do they know or what are they doing that leaves the rest of us scratching our heads for answers?
In this post, I am going to show you how to research competition using the top 7 blogs in the DIY niche that rake in upwards of 5,000 visitors a day to their content.
What is a DIY Blog?
So, what is a DIY blog? If you are new to blogging or you have never heard the term DIY before then it is a three letter acronym for Do It Yourself.
The kind of content that you will find on a DIY blog ranges from arts & crafts to renovating and restoring items in your home.
Some even go as far as to teach how to remodel your entire home. The cool thing about DIY is that the person gets a chance to create something new or exploit their hidden talents.
Bragging rights are also quite common in this niche when it comes to making friends and family envious.
Placing your very own flair to a dull boring home is what people really appreciate in DIY projects.
In some cases, there is an element of selling on the finished item for a handsome profit before taking on the next project.
DIY Blog Criteria Chosen to Research Competition
Choosing the top blogs in the DIY niche was one of the most challenging tasks I had so far on this journey. There were 23 on the initial list.
As you can imagine, the projects are so varied that it seems virtually impossible to classify these blogs as being in a similar niche.
I made a decision quite early to let common sense, as well as the vote from other bloggers, be the guiding factor for choosing the competition to research.
There is also the important element of traffic which helped rank each blog against the others.
If a large portion of the traffic was attributed to the brand name, I would take that into consideration as I am looking for non-branded traffic.
Each of the final 7 blogs has the following:
- A minimum of 5,000 visitors a day
- Visitors must be from off-brand traffic
- DIY focused blog
- Only 5-10 posts contributed to the traffic
As previously mentioned, the overall challenge of selecting the final seven blogs was a challenge.
Top 7 DIY Blogs Chosen for Competitive Analysis Example
While researching DIY blog competition, these blogs made the shortlist as well as their associated visitors per day (in no particular order).
- Keeper of the Home – more than 11,700 visitors per day.
- Vintage Revivals – more than 7,000 visitors per day.
- Paper N Stitch – more than 5,000 visitors per day (mainly from 6 blog posts).
- Make Life Lovely – more than 12,500 visitors per day.
- Lisa Griffith – she offers a great subscription service and receives more than 8,000 visitors per day.
- Creating Really Awesome Fun Things – with a name like that who would expect over 74,900 visitors a day!
- Apartment Therapy – I would have never guessed a whopping 129,000 visitors a day.
Side Note: I am obviously in the wrong niche where I spend a lot of time focused on marketing. It is time to have a meeting with myself.
Maybe it is time I seriously consider swapping over to start playing with wool, tape, stickers, glue and glitter all day long to reap some of the benefits.
High Traffic DIY Blog Topic Research
So, are these daily visitors really interested in glitter, stickers and glue?
There is only one way to find out. Let’s take a look at the data. (I will give you a chance to make a fresh pot of tea and sit in your comfy chair).
Keeper of The Home
- Vinegar a natural cleaner
- Homemade cleaning recipe
- Tea tree oil
- Natural facial cleanser
- Essential oils
- Homemade kitchen cleaner
- Faux brick veneer
- Painting concrete
- Smooth wall texture on a budget
- Wooden pegboard
- Mounting a Staghorn fern
- Plywood waterfall countertop
(I really hope you haven’t choked on your tea at this point as we are only on the second blog with their topics. Hold on tight for the other 5).
Paper n Stitch Blog
- Weaving Loom
- Laminate countertops
- Large scale rug
- Felt flowers
- Halloween costume
- Clay earrings
Make Life Lovely
- Silica gel
- Broken powder makeup
- Broken underwire bra
- Dinosaur fossil with dough
- Airstone fireplace
- Fake snow
- Homemade suckers
- Paper flowers
- Crepe paper flowers
- Paper crafts
- DIY Christmas crafts
- Felt crafts
- Make a perfect bow
Creating Really Awesome Fun Things
- Halloween costumes
- Valentines savings
- Animal costumes
- Pregnant Halloween costumes
- Gender reveal party ideas
- Games to play outside
- Entertaining party games
- Get rid of fruit flies
- Free streaming movie
- Inkjet vs Laser
- Free moving boxes
- Complementary colors
I know that this is definitely not the competitive research you were expecting to see but I cannot argue with the data.
I can see why people would want to get rid of fruit flies as they are quite annoying little creatures, to say the least.
how to do a Competitive Analysis to Find High Traffic Post Ideas and Low Competition Keywords
Let’s further analyze the “worst” performing post that generates 460 visitors a day (which by the way is still a lot) and learn exactly how to research competition and find topics that generate high traffic.
If there is one thing I enjoy (okay, maybe relish), it is digging deeper to find more about ways anyone can increase blog traffic.
This “lowest” traffic generating post is on the topic of plywood countertops and it ranks for 5 different keywords in the SERPs (Search Engine Results Pages).
The post only has 1 backlink so far (essential to building authority) with a competition score of 25 (fairly easy to compete with). We’ll next use Ubersuggest to run an analysis on one of the keywords.
Although the keyword “plywood countertop” has a medium difficulty of 49, we can see according to Ubersuggest there is some potential in one of the related keywords.
Vintage Revivals has a very strong domain authority (DA) of 64, making it easier for them to rank for keywords with higher SEO difficulty.
If your domain authority is not as strong, you can go after a lower competition keyword (keyphrase) like “plywood countertops diy.” This phrase has an SEO difficulty of 29 which is a great place to start.
Before I continue with further analysis, it is very important to note that I am not suggesting you copy what this post has written. Instead, glean the important aspects like topic and keyword approach and use put your own spin on it.
For example, this is a DIY site. Don’t take forget to consider that this is a step-by-step tutorial type of post with lots of images and explanations on how to accomplish the result.
So, spend some time researching your competition and evaluating a post idea before jumping in head first. You can learn so much from the example of others.
Also, note which platform got the most shares which in this case is Pinterest. The post was written in 2016, so it’s not current, making it easier to compete with.
It’s also important to note the average word count (length of post) for this keyword on the first page of Google is 822 words.
All the high DAs on page one may seem intimidating but you can take advantage of backlinks, meta tags and on page SEO to get to page one.
Apply This Competitive Analysis Example to Your Niche
It really does not take rocket science to run an analysis on SEO terms that match your niche.
You can hire an SEO expert to help you find valuable, lower competition keywords to achieve your blog growth goals. Or you can research competition on your own. The important thing is that you learn and implement SEO on every single blog post.
Have you ever done this level of research on your competition only to be surprised by the topics and keywords that you discover along the way? Let us know in the comments!