I created The Pay At Home Parent in February of 2018 to help you be a successful home-based business owner, blogger or side hustler. As a wife, mom and frugal homemaker, I still make a full-time income on a part-time work schedule and I know that you can too!
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Have you been wondering how to increase traffic to your blog? And not just any traffic, but traffic that will stick around and even come back? If so, you’re like many other bloggers who struggle with this same question.
I am going to share with you the exact strategies I use that will help increase traffic to your blog while still allowing you to cover topics and experiences that you love to blog about. By writing your blog posts the right way, your readers will stay longer and browse more which decreases your bounce rate.
Talk About Your Reader, not Yourself
It’s a common misconception that you can make money while blogging all about yourself.
Think about it. When is the last time you opened a stranger’s blog that is all about them and really engaged or identified with that post to the point of wanting to become a subscriber?
I would venture to say never. And if I’m wrong, the last time this happened to you was probably on some celebrity’s blog that actually had a reason to be writing about him/herself.
Naturally, there is a time and place to talk only about your life experiences. But this really depends on your venue.
Maybe you’ve been invited to guest blog for someone else and it works well to talk about and introduce yourself.
Maybe you are a hobby blogger and knowing how to increase traffic to your blog or retain that traffic is just not important to you.
But chances are you do want to know how to increase traffic to your blog, and keeping them engaged is important to you. Because without engaged readers, there is no opportunity to earn money from all of your blogging efforts.
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3 Tips to Increase Traffic To Your Blog
Understanding what your audience wants is the key to successful blogging.
If you’re in this business to increase traffic to your blog and grow an engaged audience, you can then establish an income stream. In order to do this you’ll want to limit how many posts are about you.
Confused yet? Don’t be! I’ll explain what I mean. When you see it you’ll probably say, “Ah ha!”
So let me share how you can talk about yourself and your life experiences while still keeping your readers engaged and coming back to your blog again and again.
1. Relate to your audience. Make it about them.
When someone reads your blogs, they don’t want to read about your life, they want to read about their own life.
Your readers want to see themselves in your story. They want to know how they can overcome what you overcame or how they can do what you did.
Sure, you need to tell them that you did it, but if you’re stopping there and not turning it around to be about them (and fast), then you’re missing the point of blogging.
Storytelling is an outlet, yes, but if you’re truly using it to increase traffic to your blog and a method to make money, then you need to understand and cater to your audience.
Blogging is a way to relate to your readers and teach them something themselves or about how they can improve in one way or another.
2. Keep your anecdotes short (if it’s not short, then it’s not an anecdote).
An anecdote is “a short account of a particular incident or event, especially of an interesting or amusing nature” or “a short, obscure historical or biographical account.”
You can absolutely tie in your amusing grocery shopping story, your interesting birth story or your account of parenting when you write those blog posts.
But are they really amusing, interesting and ultimately short?
Go back to your underperforming blog posts for a minute and measure what percentage of the post is about you and not about your readers.
Do you think there is a way to tweak it to include more “you’s” and fewer “I’s”? Likely, there is!
Your readers want to hear your anecdotes, but the random stranger doesn’t want to read a never-ending stream of “about me” blog posts.
Your audience can find your “about me” section quite easily if they want to know more about you!
3. Add value. Keep your audience wanting to learn more.
By now you’ve related your personal life to your audience and they want to know more about how they can do what you’ve done! This is where you want to be adding more value to your blogs posts in order to increase traffic to your blog.
A valuable, engaging post will leave your audience with so much more than a story or a life lesson that you learned.
Ask yourself, if I was reading this same story about a random stranger, would I be interested? Would I share it on social media? Or would I skip out of there never to return again?
To add value to your readers, try different types of posts. But even more importantly be unique! If a subject you choose to write about is covered by 100’s of bloggers, then chances are your posts will never see the light of day on Google.
4. Write the right types of posts.
How to, [X] Steps, Ways to
When writing a “how to…”, “5 steps to…” or “ways to…” blog post it’s okay to include “how I” did it, but make sure your instructions go beyond you. Your instructions should clearly explain how your readers can accomplish the same (or similar) results.
There are occasions where it only makes sense to title an article “How I….” For example, my article, “How I Earned my First $105,000 Working from Home” was one of my first introduction posts to my readers that I have experience in the topics I choose to blog about. I couldn’t title this piece, “How You Can Earn Your First $105,000 Working from Home” because each one of you are different and will make money in ways that use your expertise.
So again, it is okay if you have “I” in some of your titles and use your own experiences as the focal point of some of your blogs posts, but still try to use these posts to turn it around on the reader and share strategies that will help them do it too.
Top lists, Best of
Top lists and best of lists are popular, especially when coming from the perspective of someone who has experience with the items presented. This type of blog post is best written from the perspective of someone who has authority on a subject; whether your authority comes from trying each item yourself or from a reliable source.
We all know that every writer has not always tried every list item they suggest, it would be naive to believe that. So when you can really share an experience that shows why your audience should take your word for it, that is best.
If you are writing in an area that you do not have experience with, then make sure to site authoritative sources. That way your readers will know you are serious and not just pulling things out of thin air for a good read.
Example blog posts don’t have to be about you.
Let’s say that I am writing a post titled, “5 Examples of Writers Who Grew Their Reader Base in 30 Days.”
I might use myself as one example and explain how I grew my brand new email subscriber base from 0 to 100 in one week. But what about the other four examples I promised my readers?
My second example would be something that I personally learned from Carly, the creator of Mommy on Purpose. Carly grew her audience using Pinterest and has had amazing results with her strategy that sometimes brings 20k to as many as 30k page views to her blog in a single day.
What little-known strategies have helped you succeed that your audience probably doesn’t know?
“5 Secrets that Will Keep Your Home Clean Forever” (ha!) might be intriguing to someone who likes a tidy home but can’t seem to stay on top of it.
Sharing a secret (or 20) is a great way to gain interested readers who will actually come back to read more. You can even use these “secrets” to attract email subscriptions and loyal followers.
When considering what secrets are worth sharing, think about what has helped you succeed and how you can turn it around to relate to your audience so that they can succeed too.
Remember, we are learning how to increase traffic to your blog, and to do so you need to provide true value to your readers in a form that they like to read.
Tips or Hacks
Who doesn’t want to know that hack that you personally use to still see aggregate pin counts on Pinterest?
In 2016, Pinterest decided to remove both individual repin counts as well as aggregate counts! How can you possibly know what is popular on Pinterest without paying for an outside tool? There is a hack for that.
Maybe you know a tip or a life hack that many of your readers don’t know and you want to share. If it’s not a well-known hack but it gets searched for on Google or Pinterest often, you just might have hit the jackpot!
There are many other types of blog posts that add value to the reader while allowing you to use it as a platform to share about yourself and your life experiences. It is just incredibly important to understand that there is a balance to this style of writing!
If you want to increase traffic to your blog, you must cater to your audience and provide value with each blog post you publish (what’s in it for me, the reader?).
I hope this is informative and encouraging. The last thing I want to do is point fingers, but instead, share ways to improve your blog posts and ultimately increase traffic to your blog!
What are your favorite methods to increase traffic to your blog? Are you engaging your readers with value-added content? Let me know in the comments!
Traffic Means Money
Do you have traffic, but you’re not sure how to monetize? Try creating a product or offering a service that caters to your niche. Here are 100 Business Ideas that you can start from home to make money from your blog.
Do you have a self-hosted blog with a unique domain name yet? If not, you can follow these step-by-step instructions to get your blog launched.