How to Directly Pitch Clients Your Freelance Writing Services

Last Updated Feb 24, 2021

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The Pay At Home Parent presents Chhavi Agarwal, a freelance marketing writer, and a blogger at Mrs. Daaku Studio. In this guest post, Chhavi shares her tips on how to pitch new freelance writing clients.

Before we get to the point and discuss how to pitch clients, tell me if any of these situations sound familiar to you.

  • You have decided to work as a freelance writer but haven’t been able to land any quality clients.
  • You are stuck with jobs that pay peanuts and undermine the efforts that you’re putting in.
  • You have kids and want to work from home while earning a stable income from writing 

Do they? Great!

The only thing that has been stopping you from landing quality clients and skyrocketing your freelancing income is not properly learning how to pitch clients directly and lure them to work with you.

I used to work in a law office that had crazy hours (loved the job, but 12 hours every day?). I was tired and irritated (to be honest) that I could not travel or spend time with my family. By accident, I read a post on how to make money as a freelance writer and I decided to give it a try. In the first month of freelancing, I made $900+ and it has only grown from there.

This was possible because I took a LOT of action and sent email pitches to clients every single day. I did not wait for them to post a job or find me.


See Also: How To Get Clients For A New Business [Strategies That Work]

6 Tips on How to Pitch Freelance Writing Clients

In this post, we will go over a few important points to keep in mind while pitching clients your freelance writing service. If you want to learn how to launch a profitable freelance writing career, check out my 6-day free email course.I have shared everything that helped me and mistakes that I made along the way (so, you don’t have to).

Let’s begin.

Understand Your Target and Niche Down

Before you pitch (direct email) potential clients your services, it is important that you know who they are.

If you have no idea who you want to target, you will be continually confused about what to do!

So, figure out your interests and experience. Select a freelance writing niche (basically, your specification or what you will be writing going forward) and decide who you will target in that niche.

Let’s consider a few examples.

  • I want to be a technology writer who creates content for SaaS companies
  • I want to be a child and parenting writer and my focus would be parenting magazines and bloggers
  • I want to be a finance writer and focus on investment companies

Get it? If you haven’t already done this, do it right now. This will help you streamline the entire process of pitching and save you tons of time.

Pitch to the Right Person

You want to focus on sending emails to content managers, content heads, digital marketing leads, marketing managers, Chief Marketing Officers (CMOs), and other similar positions.

Think about it for a moment and pitch to those people who seem to be most relevant and likely to be in charge of hiring freelancers.

Personalize Emails

Business owners get a lot of emails each day and you don’t want yours to go unseen. That means you will need to work on writing an attractive email.

The best way to do this is to personalize emails. Your aim is to let the reader know that the email is specifically written for them. Use first names, refer to something from their website that tells them you know who they are, etc.

Send Only Relevant Samples

When you are emailing a potential client, you have one chance to convince them that you might be the right fit. This makes it important for you to share ONLY relevant writing samples.

Let’s say you are writing to a tech company but all your writing samples are on social media management. It will not get an idea of your understanding of tech, making it highly unlikely that you will ever get a response.

Make it a point to send only relevant samples, even if you have only one or two.

Establish Credibility

If you are a beginner freelance writer, establishing credibility might be difficult to do.

But, for the first few months, work hard on building credibility. For example, write for known blogs or websites, try for a viral post, or get a few of your posts ranked high on Google.

The more clients you work with, the easier it will get for you to build credibility.

Follow Up

Always follow up with your pitches.

Businesses are busy and there is a chance they missed your email. After 7 days of having sent your first email, send a short follow up.

If you have any questions on how to pitch clients, comment below and let’s talk.



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