I created The Pay At Home Parent in February of 2018 to help you be a successful home-based business owner, blogger or side hustler.As a wife, mom and frugal homemaker, I still make a full-time income on a part-time work schedule and I know that you can too!
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Your blog’s SEO still relies on backlinks; even those acquired by guest blogging. Learn everything about guest blogging: who to guest post for, when to guest blog, where to submit a guest post and much more!
What is Guest Blogging?
Guest blogging is when you submit a high-quality piece for a popular blogger to post on their site. Some guest blogging opportunities pay for your work, while others do not.
Whether you guest blog for money or for free is up to you, but there are certain things to consider. We’ll come back to this later!
Why Do I Need to Guest Blog?
A backlink to your blog embedded in a guest blog post that you provide to another blogger is important for SEO. Backlinks tell Google, “Hey Google, this link is authoritative so we’re going to link to it as a source.”
This “authority” flows to your blog as you build your backlinks with frequent guest blogging.
But here is the catch: guest posting sites must be relevant to your audience and to the blog post that you link back to. If you write guest posts for any and every site that accepts them, you may be wasting your time.
Who Should I Guest Blog For?
Remember, not all backlinks are equal. If a blogger reaches out to you to guest post (for free) on their blog in exchange for a “valuable backlink,” check their DA.
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.
Guest blogging scenarios based on DA
- If the DA of a blog is 1 to 20, I wouldn’t guest post for them without fair payment.
- If the DA is 20 to 49, I would guest blog for free (or cheap) as long as the blog is closely relevant to my niche.
- I will guest blog for blogs with a DA of 50+ for free that target a similar audience that I target but are not in the same niche.
My standards for guest blogging are my own and you can decide who to post for! Keep in mind that you may be handing out your free work in exchange for a backlink that is not valuable.
I always cringe when I see a blogger with a domain authority of 1 to 15 asking for others to guest post for them for free. They use the incentive of “a free valuable backlink.” But a backlink from their site is often not as valuable as your time to craft a great piece.
You can also check their social media following. If their DA is low, but they have a great social media presence, it may then be worth your time guest blogging for them.
Where to Guest Blog?
It’s important to find blogs in your own niche to guest post on. Writing for a moving company when you’re in the DIY niche isn’t going to build your authority as a DIYer. Instead, build relationships with bloggers in Facebook groups, reach out to them and provide a valuable on-topic pitch. Your chances of acceptance are much higher and your efforts will be better rewarded.
Remember domain authority any time you consider guest blogging for someone. At the very least, make sure that the blog’s domain authority is higher than yours. If it’s lower significantly lower, then you won’t be reaping the SEO benefits.
On occasion, it is okay to guest post for blogs with lower domain authorities than your own. For example, if the blog is an up and coming authority on topics relating to your niche or has a great social media following, you could still benefit from the task.
Always remember that guest blogging takes time and you want the benefits to match the efforts you will put into a well-written guest post.
If you’re in the work from home or home business niche, review our guest posting guidelines!
When Should I Start Guest Blogging?
Building your backlinks by guest blogging for other popular websites can take a lot of time. Start guest blogging as soon as you have the time and opportunity!
If you don’t have time to guest blog the day you launch your own blog, don’t worry. Guest blogging is important, but it can and should wait until you have your own ducks in a row!
How to Guest Post?
Guest posting for popular blogs is not always easy. There are a few simple steps that you can take to ensure popular bloggers accept your guest posts.
Step 1: Research the DA (domain authority) of the sites.
Step 2: Read through recent contributions on the blog you choose.
Step 3: Look through their featured categories and choose a unique spin-off topic.
Step 4: Write. Write. Write.
Step 5: Relax. Research. Replace.
Step 6: Edit.
Step 7: Review submission terms and submit.
Read more: How to Guest Post on a Popular Blog
How to Get Backlinks without Guest Posting?
There are many ways to get backlinks. The best backlink is when another site links to your post as an authoritative source. But this does not happen overnight.
- Ask other bloggers for them
- Facebook Groups dedicated to blogging roundup requests
- Blog comments (nofollow)
- Create your own on Quora by answering related questions (nofollow)
- Write “linkable” content
By posting in-depth, well-written material, you are more likely to receive natural backlinks.
Is Guest Blogging Still Important for SEO?
Search engines (like Google) want to see natural backlinks to your blog.
In the best case scenario, you should hyperlink a natural phrase back to your blog post on a supporting subject.
Author/bio links from sites with a DA of 60+ are also better than nothing, but in-content links are best.
Google is cracking down on those who guest blog just for backlinks. It’s important that backlinks are relevant. Only then will these links help your blog’s SEO.