It is important to get backlinks to your blog in order to increase your site’s authority in search engines’ eyes. Backlinks are great for SEO! But is blog commenting for backlinks still a thing or is it dead?
I’m just going to cut to the chase and tell you that blog commenting is still a way to get backlinks. It is definitely different but it is not dead.
Don’t hurry off to start commenting on blogs just yet! I have important blog commenting tips and instructions on how to do blog commenting in SEO. If you do it wrong, you’ll be wasting your valuable time.
I could spend all day talking about how to get backlinks: guest blogging, in-depth SEO strategies, buying them (don’t do this!), asking other bloggers, some of which are extremely important strategies!
In this post, I will focus on the importance of interacting with other bloggers in the comments section of their blog. It’s a heck of a lot faster than crafting the perfect guest blog post every time you want to add to your valuable backlinks.
But back to the important task of commenting on other blogs. I know you’re probably thinking, “So Trinity, you mean to say that spending 20 minutes reading some awesome blog posts and posting a quick comment on each will get me valuable backlinks?” Believe it or not, the short answer is yes!
But (and there is a but) there are a few rules to follow before you start blog commenting just for the sake of building your backlinks. (Hint: you don’t comment on blogs posts just for the backlink).
How To Do Blog Commenting In SEO
So without further ado, let’s go over the dos and don’ts of blog commenting and talk about how to do blog commenting in SEO.
You should never have duplicate comments on two different blog posts, no matter how many comments you’ve submitted. Google is a crafty genius, and if it crawls your spammy comments that all say “Great post!” Or “Thank you for sharing this,” before you know it, you may as well be named “Spammy McSpamerson” for all the good your comments will do you.
While on the important topic of spamming, make sure to stick to 10 comments per day at the most. Leave enough time between each comment so that Google knows you are a human reading the posts and not a bot spamming them! Receiving backlinks daily can be simple, but it must be done right. In summary: You do not want to spam!
Many, if not all, blog post comment boxes will mark links with a nofollow tag. There are differing opinions on this subject, but Neil Patel, who is according to The Wall Street Journal “a top influencer on the web,” considers appropriately placed nofollow links to be valuable backlinks. He says,
By leaving helpful comments on those other industry blogs, you’ll definitely improve your search engine optimization and get more traffic to your site.
Nofollow links can certainly attract new, relevant and engaged readers to your blog. Patel says, “…it’s worth it to invest in nofollow links.”
Do provide meaningful comments
This is the absolute key to submitting comments on blog posts. It’s important that you actually read the blog post you’re commenting on. Not only will you learn something new every day, but you may even discover a new favorite blogger. Regardless of how busy I get, I still take the time to read the whole post before dropping my thoughts (and blog link!) in the comments. It’s also important that you post a meaningful comment that A) doesn’t shame the writer in any way (or they probably won’t approve it), and B) adds value to that blog.
I have discovered many great writers because of insightful comments that they left on various blog posts that I happened to enjoy. And I’m pretty sure that I’m not the only one who has done this.
Don’t forget who your target audience is
It’s generally best to spend the majority of your time commenting on blog posts that are in your niche. Sticking to blogs that are in your area of expertise or interest means that you have the potential to reach new readers that would also love your content. But don’t take this suggestion too far. If your lifestyle blog’s target audience is 30-some-year-old moms and a crafty momma’s blog also targets the same audience, the difference in the niche will not be an issue.
Do comment on blogs that are in your niche
If you’re a traveling guru, submitting meaningful comments on other traveling blogs will show Google that you’re researching your niche and not just pulling your traveling tips out of a hat. Take notes when a post inspires your own writing, and make sure to link back to that blog post if you reference what you have learned! By being consistent with this, you may even find expert bloggers within your field that you could collaborate with in the future.
Courtesies When Blog Commenting
There are a few other points to consider when blog commenting. Avoid a self-promoting tone, and refrain from prompting readers to visit your blog (other than by leaving your link in the designated website field). Overall, stick to posting comments that you would like to see others leave on your blog posts.
This post was inspired by Marie Beausoleil, owner and author of Just Plain Living.